FAIRMONT HOTELS KENYA B2B
Spotl1ght worked with Fairmont Hotels and Resorts Kenya to position its three properties (and their meeting facilities) within the MICE/ business travel and travel trade media. 20% of the campaign was dedicated to the sector (80% consumer). Primary targets included the UK, US, Middle East and China with secondary targets Asia and Europe.
The PR campaign activity balanced thought leadership content, incentive offerings, case studies, corporate announcements, property specific stories, bespoke media events and press trips.
Coverage secured in Business Traveller (UK and US), Breaking Travel News (UK), ITCM (UK), MICE Industry News (Hungary), Panrotas (Brazil), Traveller (Australia), Travel Weekly (US), Insider Travel Report (US) and Travel and Tourism News (Middle East).
Fairmont Hotels and Resorts Kenya comprise three iconic properties; Fairmont The Norfolk in Nairobi – a celebrated landmark dating back to 1904, Fairmont Mount Kenya Safari Club spread over 100 acres of manicured lawns and Fairmont Mara Safari Club tucked peacefully in the north-western corner of Masai Mara.
The three hotels are aligned to drive incentive activities and bleisure extensions to supplement the corporate stay with a 360 enriching experience that includes a three-stop destination circuit, offering guests the opportunity to go from city, to country retreat to savannah taking in art, design, gastronomy, conservation and safari adventure.