GRAND HOTEL ET DE MILAN
Grand Hotel et de Milan was Milan’s first luxury hotel, opening in 1863. Considered to be one of the best hotels in Milan, The Grand Hotel de Milan offers elegant rooms furnished with antiques and works of art in an enviable location. It is situated in the heart of the city, close to the financial district, the Scala Opera House, the fashion district and the Duomo.
In 2020, Spotl1ght introduced the hotel to the international consumer and trade media for the first time as the hotel had no previous international PR reach. During the two-month project, Spotl1ght organised and hosted 15 international luxury travel editors secured for a press trip over the timeframe of a week from 8 countries including UK, France, Germany, Italy and Austria.
A mix of online and print coverage was secured in luxury travel, lifestyle and travel trade publications including Il Sole 24 Ore (Italy), Esquire (Germany), Connoisseur Circle (Austria) and Business Traveller (UK).