IACC is an international meeting planning resource dedicated to helping meeting and event planners find unique and exceptional venues. IACC venues rank in the top 1% of small and medium-sized meeting venues in the world for creating events, meetings and conferences.
Spotl1ght was asked to focus on three key objectives – elevate the IACC profile globally, bring IACC’s mission to life and support generation of membership leads. Their decision to collaborate with us was because of our historic role internationally for EIBTM and its transition to IBTM – some 12 years creating a global media attendance at all their events has put our agency at the heart of the MICE sector.
A combination of face-to-face interviews, thought leadership and opinion pieces, speaker opportunities, building a case study library, and a general PR support programme including at industry trade shows achieved the raising of the association’s profile in the UK, Europe, US and Australia.