Spotl1ght was retained to create and host, a one-off media visit to the ski resort in order to raise awareness for its varied portfolio of luxury hotels and private villas. The focus was the travel editors of the UK’s most influential media, both broadsheets and magazines representing travel and ski. Journalists attending represented GQ, Harper’s Bazaar, The Telegraph, Conde Nast Traveller, Sky & Snowboard Magazine, In The Snow Magazine, The City and Food & Travel Magazines. Editorial coverage for the resort was valued at nearly £500k.