Radisson Hotel Group retained the services of Spotl1ght Communications to support the debut of their newest brand – Radisson Collection, to the luxury travel industry at ILTM Cannes 2021. Spotl1ght had the role of introducing and positioning the new brand – exhibiting for the first time – to luxury travel media, almost exclusively their first introduction to the Radisson Collection brand and hotels.

Key messaging centred around the exceptionalism of the individual hotels that make up the Radisson Collection to communicate the essence of the new brand and generate media interest moving forward. Through the support of Spotl1ight Communications, Radisson Collection had the opportunity to engage with these top tier media throughout the week. Spotlight created numerous brand engagements opportunities for Radisson Collection including individual media meetings, an official ILTM press conference and a private media dinner.

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