SOUTH AFRICA CONVENTION BUREAU
Spotl1ght has been retained by the SANCB on an annual project basis to support their attendance at the world’s leading MICE industry event – IBTM held annually in Barcelona, Spain. The objective was to increase awareness of South Africa as a destination for incentive/meetings/events – all of which also promotes leisure tourism.
Since 2012 the agency has created an annual media programme for the Bureau’s attendance with a specific strategy to engage with the world’s leading commentators, editors and writers of industry news. Seeking interviews, features, TV appearances, digital interviews and ensuring coverage in all issues of the onsite show daily. The highlight every year was the annual press conference created and managed by us and hosted by the SANCB CEO.
Editorial reach included Belgium, Germany, Australia, Greece, Germany, Spain, UK, Africa, India, USA culminating in hundreds of interviews and news in both print and digital publications worldwide valued at £100k’s.