THE DILLY, LONDON
Spotl1ght drives the international PR campaign for The Dilly, London – the new name above the door of the former Le Méridien Piccadilly and London’s new independent hotel. Since the opening of The Dilly in May 2021, Spotl1ght has achieved standout trade, international, national, local and regional press coverage.
Securing coverage and pictures in 6 UK nationals (including a half page photo story in The Telegraph’s business pages) during first week of opening, we have continued our success with a full-page review in The Sunday Times as well as hotel reviews in the Telegraph and the Daily Mail in the UK and Robb Report and AFAR in the US – over 150 pieces of coverage to date. Since September 2021, Spotl1ght has also driven The Dilly’s influencer relations campaign to raise digital awareness and leverage creative story-telling opportunities. In the words of our client, the results we have generated have driven significant new business to the hotel.