THE DILLY, LONDON
Spotl1ght drove the international PR campaign for The Dilly, London – the new name above the door of the former Le Méridien Piccadilly and London’s new independent hotel from 2021 to 2023. Since the opening of The Dilly in May 2021, Spotl1ght achieved standout trade, international, national, local and regional press coverage.
Secured coverage and pictures in 6 UK nationals (including a half-page photo story in The Telegraph’s business pages) during the first week of opening, the success continued with a full-page review in The Sunday Times as well as hotel reviews in the Telegraph and the Daily Mail in the UK and Robb Report and AFAR in the US. Over 260 pieces of coverage have been secured.
From September 2021, Spotl1ght also drove The Dilly’s influencer relations campaign to raise digital awareness and leverage creative story-telling opportunities. In the words of our client, “the results generated drove significant new business to the hotel.”