THE ONE BARCELONA
Spotl1ght worked with H10 Hotels to launch its 5-star urban hotel, The One Barcelona located just one block from the Passeig de Gràcia and the first to open as luxury hotel brand – The One. Spotl1ght’s PR campaign to the US and UK consumer and trade media positioned the hotel as a home away from home for travellers who want to experience Barcelona in all its historical and contemporary glory. Located on the city’s golden mile (for modernist architecture as well as shopping), the hotel also houses a plethora of high-end contemporary art.
32 pieces of coverage were secured in luxury travel, lifestyle and travel trade publications including Forbes (US), Evening Standard (UK), BOAT International, The Mail on Sunday (UK) and Fox News (US). The reach of the campaign was 166,443,411 with an editorial value of £867,666.