THE ONE PALACIO DA ANUNCIADA
Spotl1ght worked with H10 Hotels to launch its 5-star urban hotel housed in an old 16th-century palace – The One Palácio da Anunciada – in the heart of Lisbon in May 2019. Following the opening of The One Barcelona in 2017, Spotl1ght’s strategic planning, creative solutions and extensive media relations launched the property to international consumer and trade media.
42 pieces of were coverage secured in luxury travel, lifestyle and travel trade publications including New York Times (US), Il Sole 24 Ore (Italy) Departures (US), Business Traveler (US), National Geographic Traveller (UK), The Telegraph (UK), PORTER (UK). The reach of the campaign was 802,067,044 with an editorial value of £2,543,475.
Spotl1ght’s campaign focussed on The One Palácio da Anunciada’s location in Lisbon’s most exclusive area, just a few metres from the city’s main art and shopping districts of central Lisbon, the hotel is perfect for those wanting to discover the bustling city and learn more about Lisbon’s history.