THE SUIRAN HOTEL JAPAN
Spotl1ght worked with the Suiran to re-introduce the Kyoto hotel to luxury travel and lifestyle media though dedicated press meetings at ILTM in Cannes (2018).
Key target countries included the US, UK, Europe and Asia. Spotl1ght arranged over 10 meetings with editors and travel journalists across the regions writing for publications including Vanity Fair (UK), The Telegraph (UK), GQ (UK), Conde Nast Traveller (Italy), Robb Report (US), AFAR (US) and Travel + Leisure (US).
Spotl1ght performed a SWOT analysis to identify strengths and opportunities to leverage, and utilised the intel to create an engaging new press kit which was provided to each journalist post meeting.
The Suiran hotel is located just steps from the Arashiyama Bamboo forest and the beautiful Hozu River in Kyoto. Combining traditional Japanese style with modern luxury, the intimate collection of 39 guestrooms (including 6 speciality rooms) is inspired by traditional Japanese touches and offers cultural experiences for a truly enriching and indigenous experience. Perfectly poised just minutes from some of Japan’s most important national treasures, the Suiran offers much more than the average resort.